Apple's new ceo era begins: john ternus takes the reins

After months of rumors and speculation, Apple made the big announcement: Tim Cook is stepping down as CEO. At 65, he's passing the torch to John Ternus, the current head of hardware and designer of nearly everything Apple has launched. The scene for this reveal couldn't have been more fitting - the Steve Jobs Theater, at the heart of Apple Park. There, Cook and Ternus held an internal meeting with employees to explain the change. Cook was crystal clear: 'I'm healthy, I've got the energy of a spring chicken, and I think I'll be here a long time in this new role.' He believes it's time for there to be 'only one CEO at a time' and that Ternus is the man for the job.

Taking the helm

Ternus, 50, has been quietly building his case for the top spot, gaining weight in Apple presentations and even taking on design control. The ex-CEO will now focus on global connections, while Ternus takes the reins. 'Apple is my absolute priority, it's who I am in my essence,' Cook said. The iPhone 18 will be less 'Pro' than expected, with RAM price becoming Apple's bottleneck.

A new era

The Ternus era has begun, and his first words as future CEO, officially taking the spot on September 1, were: 'We're about to change the world again.' The big challenge is artificial intelligence. Ternus is convinced AI has 'nearly limitless' potential to unlock functions we can't even imagine in our devices. It's not just about Siri getting smarter, but a total integration into the Mac or iPad.

But the best news is that this autumn, we'll finally see the foldable iPhone. However, it's not all about hardware, and Ternus, now in charge of design teams, has made it clear that aesthetics and user experience will remain his top priorities. 'Design is the core of what we do,' he asserts.

Of course, Apple's core values of privacy, security, and environmental respect remain fundamental. 'There are things that will never change and won't change,' ensures Ternus.